Atelier Oï were asked to design a new line of boutiques for Pringle of Scotland, starting with a flagship on Mount Street, London. Pringle are known as then inventors of the famous 'Argyle' pattern. Atelier Oi has taken this as inspiration and drawn upon the notion of weaving for the design of the store. Conceptually and visually creative.
The pattern is given an architectural dimension through the interplay of diagonal lines in metallic thread and wood.