ACNE (an acronym for Ambition to Create Novel Expression) is the coolest kid on the retail block. Founded in 1996 in Stockholm by musician-turned-fashion designer Jonny Johansson. This brand does it differently. The interior look is industrial and raw, with a playful edge. Perforated aluminium, pink terrazzo flooring, pops of colour and Acne Studios designed furniture. A contrasting materials palette. take a look at their ACNE store in Paris, which has a similar approach. I have to admire the Swedish utilitarianism with a neon pop edge. Always a pleasure to look at the images.
This is ACNE's biggest store, which also features a 'Giant triple mushroom', exactly what every retail interior needs, an element of surprise. It's an installation by Belgain artist Carsten Holler a friend of the brand.