t's great to see interesting and new design installations especially considering the only material used in the space, the 'hero' of the project is the humble ceramic tile. Especially good when the space is so local...I'm going to get on down and see it for myself, it's a brilliant optical illusion in 3D form.
Capitol Designer Studio (CDS) has commissioned Lily Jencks and Nathanael Dorent to create a pop-up installation in Primrose Hill to show people just what’s possible using a porcelain tile.
Lily explains that there are two ideas within the installation: “One is about perception - how you perceive distances and shapes; and make sense of space. The other is about how to display an object that’s for sale; we wanted the space to be more than just a showroom selling tiles; to rethink the commercial transaction as something more creative.”
Pulsate creates a sense of reinforced perspective and as a result will draw people into the space. Nathanael says: “We decided to use one system of tiles in one size and four colours. It’s just a simple herringbone pattern, but we’ve applied it in three dimensions, to create something really eye popping.” Lily adds: “What’s fun about the SistemN is the subtle range of colour. To get the really vivid exciting pattern, we go from dark to light to dark in a gradient, like a pulsating wave, which is where the name comes from.”
The floor is sloped, and benches are built into the structure, so you’re never really sure what you’re looking at. People can sit and have a discussion, lie on the slope, or view the product. We hope this will be a place where commerce will not only be about selling but about exchanging information.
21st March to 27th November 2013
Capitol Designer Studio
42 Chalcot Road
London NW1 8LS