Valentino has opened its flagship store in Paris, designed by British architect David Chipperfield in collaboration with the brand’s creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli. The 400sqm, two-story menswear boutique is designed using palladiana marble and terrazzo stone, both traditional Italian materials with composite appearances similar to Valentino’s new trademark camouflage.
Chipperfield, a master of crafted minimalism, and Valentino are moving away from the visual panic of today’s retail design, going back towards an architectural design uncontaminated by our anxiety about taste.
The design blends classic and contemporary elements in a space envisioned as a maison or palazzo made of timeless materials. The most striking element is the strength of the synthesis between classic and contemporary, with a few, select items chosen to accentuate and emphasize one another.
The Paris store is over two floors connected by way of a staircase. The heart of the boutique is found in the main area dedicated entirely to made-to-measure bespoke clothing.
Valentino Uomo, 273 Rue Saint-Honoré in Paris.