OMA have just completed the first flagship store for Maison Ullens in Paris. It was a nice surprise to see the wonderfully geometric work of German artist Elisa Strozyk in the window as part of the interior space. Elisa constructs beautiful coloured wooden rugs from tessellated forms, this one having a lightness and transparency creating art within the space.
More from OMA about the interior:
An ivory white Onyx Wall is the main design element that runs throughout the store: it divides the shop into public browsing areas and private experience zones. The public browsing area is further divided into two spaces of different atmospheres – the central room and the accessories room. The central room features several hanging areas and a display table, giving a full impression of the brand. The accessories room, smaller in scale, draws attention to details of the fashion products.
Contrasting the open and orthogonal space in the store, the private zones behind the Onyx Wall form a warm and intimate sequence of cocoon-like spaces that include a fitting room, a small bar, and an exclusive salon for receiving private clients.
The use of materials within the store is inspired by Maison Ullens’ innovative application of materials for their fashion products. The store employs a careful choice of finishes: marble, leather, teak, terrazzo and brass build the tactile qualities of the store, at the same time making reference to French history and craftsmanship, including the moulding leather details of typical French interiors of the Haussmann period. In the windows at the façade, porous wooden curtains, custom designed and handmade by the artist Elisa Strozyk, are applied. The store also features specific locations for the display of art. The art pieces bring into the shop a moment of surprise and reveal the muse of the brand owners.
Image courtesy of OMA
Photography by Kevin Mak