Cray Collective / Pop-up showroom for Bolon 'the contradiction of silence'

During Stockholm Design Week Swedish flooring company Bolon launched their new collection of flooring 'Silence'. Alongside the launch was an art film The Contradiction of Silence by choreograper Alexander Ekman.

CrayCollective created a pop-up showroom. Cray Collective is a collaboration between five independent creatives, working in the field of art, interiors, architecture and design. I love the geometry, the three dimensional folds and the use of light. 

In the words of the designers:

'The contradiction of silence' is the name of the film Bolon launched together with swedish choreographer Alexander Ekman in conjunction with the collection.  Together we interpreted the atmosphere of the film and the theme 'show' in to large scale 'pop-up' sculptures, turning the two-dimensional carpet into something three-dimensional and theatrical.

The showroom was showcased during Stockholm design week 2014 at Snickarbacken 7.