The Prada’s women and men boutiques on via Montenapoleone, Milan has been dressed up to host the fifth instalment of 'The Iconoclasts' project.
Inspired by the energy and original thought of the 'Harlem Renaissance', an electric time of artistic explosion and and cultural exchange in the 1920's. It represented a new creative spirit. I've always a been fan of Prada's use of prints and making bold statements. Brave and super cool images!
'Harlem Renaissance' by W Magazine’s Fashion and Style Director, Edward Enninful, brings back to life the atmosphere of the decade between the 20’s and 30’s in the US when the key cultural players were the like of Louis Armstrong and Billie Holiday and Harlem the centre of it all. The air buzzed with jazz and fizzed with ideas.
Taking this spirit of creativity as his cue, with mannequins dressed in 2014 archive looks, guests at an imagined 1920's club, complete with glittering art deco bar. Set amoungst game tables, food cocktails and the strains of a jazz blues trio. New fashion images are shot by Emma Summerton and Enninful are part of the interior design as big paintings.
'Muccia Pradas work always beings with a conversation. Drawing from this notion, I looked to the 'Harlem Renaissance' for the SS14 instalment of the Iconoclasts series. As the 'Harlem Renaissance' was a period of original thought - when creative minds inspired and embraced a new cultural identity - I felt that this was an appropriate narrative to incorporate into this seasons Prada collective' explains Edward Enninful.
Black and white mannequins dressed with the creations from the current Prada collection were surrounded by bars and gaming table in the style of the period and images specifically shot for the occasion by Edward Enninful and Emma Summerton.
See more about the Prada Iconoclasts