Analog Folk / Design Haus Liberty

Notting Hill based studio DHLiberty  recently completed a warehouse conversion space including the offices for Analog Folk, in Shoreditch East London. Lets take a look.

 
 

The brief was to harness the company's use of traditional values and digital technology to inform the look and feel of the space.

"We used recycled bottles and digital applications such as scripting and 3d computer programs," said DH Liberty in a statement. "We were able to give these traditional bottles another point of view in a whole new light."

This developer space includes a boutique hotel above and a partially new build extension below, including a completely new glazed facade, extension to the existing building and three mezzanine floors which we were able to design with Supercity before the Category B fit-out of Analog Folk.

 
 

Analog Folk is a 10,000 sq. ft advertisement agency in East London. Our aim was to use the company ethos to drive our stylistic approach and design. The name Analog Folk symbolizes traditional values of societal desire for information and how modern technologies have given us new portals through which to receive this information.

Design Haus Liberty defined this architecturally by using reclaimed "found" objects and giving them a new life in the Analog Folk office. An example of this is the "Finding Nemo" Installation, which resembles a school of fish and is symbolic of the teamwork at Analog Folk. Using recycled bottles and digital applications such as scripting and 3d computer programs, we were able to give these traditional bottles another point of view in a whole new light.

Photography: Quintin Lake

All images © DHLiberty

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