Givenchy Avenue Montaigne, Paris / Joseph Dirand

The new store for Givenchy designed by Joseph Dirand (I have featured a few times herehere and here, a favourite of mine) reveals the ceiling of the original baker which occupied the location for a century until the 1980s. Beautifully dark and minimal interior in classic Dirand monochrome with green veined Breccia Verde Carrara marble, polished steel, golden tinted brass, solid oak floors, and grey volcanic rock Ceppo stone.


Located in Paris’ Golden Triangle, Givenchy’s new flagship designed by Joseph Dirand in collaboration with Givenchy’s creative director, Riccardo Tisci. The interior evokes the brand’s iconic black packaging, which founder Hubert de Givenchy developed for his haute couture collections. Spanning two floors, the 370sqm space is divided into crisp, boxy areas that Dirand says ‘create a compelling experience for the customer, something that resonates on a deeper level, almost like a movie.’


Underpinning the minimalist feel are graphic lines, a monochrome palette, and – a Dirand trademark – quality materials, such as marble, ceppo (a grey volcanic stone), black-oak parquet and heavy felts. Furnishings and fittings finished in black lacquer, polished and brushed brass, and gleaming steel further enhance the store’s refined ambience.


Photo courtesy of Givenchy