Ok, so I can't make it to Milan....this year, but Moooi make up for that with an amazing 360 degree panoramic view of their space Unexpected Welcome at the Salone del Mobile, very cool! To be honest it looks amazing! Taking a virtual discovery of the new range today and I have to say the photography is awe-inspiring. Let's take a look around at the new range.
Moooi is the venture founded in 2001 by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful. Moooi has transformed the grand space of 1.700 m2 into an assembly of vibrant living quarters and original product displays, blended into the timeless atmospheres of a unique exhibition of awe-inspiring photographs by Massimo Listri.
The Moooi team travels to Milan with a treasure chest full of surprises gathered from all around the five continents and beyond. They won’t find peace until they have shown the public how furnishing a living quarter with clever details and tasteful pieces of furniture brings beauty and value inside our homes and to our lives.
By means of furnishing and accessorising numerous living spaces, the colourful variety of Moooi’s treasures is revealed in several environments, the perfect settings to display the magic multitude of memories gathered during travels and day to day adventures. Moooi knows how to convey playful accents to a no-nonsense business environment, a hint of richness to a hotel room or elements of mystery and surprise to the everyday comforts of home.
An exhibition of Massimo Listri’s photography envelops and blends into the living quarters with endless perspective and historical content, conveying at the same time a deeper sense of meaning to the public.
‘We try to reach out to people and give them an experience that touches them in their heart and inspires them’, explains Moooi’s CEO and co-Founder Casper Vissers, and, having seen the richness of the details and the magnificence of the interiors highlighted by Listri’s photography, it comes as no surprise that Moooi has invited him to showcase a selection of his amazing works of art during this year’s collection presentation. Moooi’s Art Director and co-Founder Marcel Wanders explains:
‘In a world which is dominated by the new, we like to see our works in the context of eternity. Massimo Listri is the closest ambassador of this eternal heritage'.
Especially for this exhibition a selection of his photographs is reproduced on a very grand scale, almost reaching the sky with their majestic height of 4,5 meters. This way Moooi wants to make sure to reach and inspire with a sensational combination of ground-breaking products and glorious settings, a must-see during Salone del Mobile 2014.
This year the living quarters will be furnished with items from the current collection and many new, thrilling creations by Alvin Tjitrowirjo, Bertjan Pot, Danny Fang, Joost van Bleiswijk & Kiki van Eijk, Marcel Wanders, Scholten & Baijings and Studio Job.