Anagrama / Kindo

Kindo designed by branding and architecture firm Anagrama has used oversized beads in its design for an exclusive boutique for kids’ clothing and accessories in San Pedro Garza Garcia, Monterrey, Mexico. The goal was to create a shopping experience that stood out among the rest so it could be an interesting space. I can say that clearly it's goal that's been well exceeded!

Anagrama say: Our solution was to merge aesthetics, form and function into one simple element. We found inspiration in a timeless didactic toy called "bead maze”, this toy is made up of geometric shapes, and uses simple figures as its base, which are moved along coloured pipes. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of bright pastel and neon colors. 

The brand is a mix of the classic and the new, we wanted to create a functional circulation flow that lead the shoppers through the tangled maze. The challenge was to give order while still maintaining a fun dynamic aesthetic throughout the interior design. We used galvanised steel pipes, wood, and fiber glass to build a functional and organized sales display that classified clothing according to gender, accessories, shoes, and toys. This created a way for adults and children to resonate with this classic toy blown up to human scale proportions allowing them to interact with it in a fun and unexpected shopping experience.

Project completed May 2015

Photography by Estudio Tampiquito