For the design minded traveller a stunning new hotel G-Rough has opened in Rome, the Design Hotels only member in the Italian capital. The beautiful and eclectic new design hotel is housed in a 17th century Roman building showcasing 'Made in Italy' concept of luxury in Rome's Piazza Navona. The interiors showcasing the best of Italian design from Gio Ponti, Ico Parisi, Venini and Seguso.
G-Rough, from the originals behind Palazzina G, looks at the city with a nostalgic eye while keeping contemporary design firmly in mind. Created by visionaries Gabriele Salini and Emanuele Garosci, in collaboration with architect Giorgia Cerulli. Design Hotels G-Rough captures 400 years of architectural history, blending it with contemporary art and vintage Italian design. The result: A ten suite triumph in which a new “Made in Italy” brand of unconventional luxury is presented.
The residential façade of 69/70 Pasquino is set on a tall and narrow five-story building, perched on the edge of the bustling Piazza Navona, with the domed Sant’Agnese church just a stone ́s throw away. Inscribed with “SATIS AMPLA QVAE SECVRITATE RIDEAT” (Latin for “big enough to give a feeling of security”), the building still presents a perfect picture of classic Italy. Set on the Piazza Di Pasquino, ten meters from the iconic Piazza Navona, this was the main market area in Rome for over 300 years, and now plays host to picturesque fountains as well as a number of lively restaurants, shops, and bars.
Beautifully bare walls and high oak beam ceilings contrast with clean-cut designer furniture, creating a signature rustic-meets-refined effect. Each of the ten suites, set over five floors, draws inspiration from a different Italian design legend from the 1930s to the 1970s, with original furniture from the likes of as Ico Parisi, Giò Ponti, Guglielmo Ulrich and Aristide Seguso, among others. Futuristic twinkling lamps and mid- century modern furniture contrast against naked wood, original parquet and tiled floors, and unfinished walls to create a uniquely harmonious aesthetic.
“We’re presenting a very Italian sense of luxury, one with history, design, art, and a touch of whimsy,” says entrepreneur Gabriele Salini. Sophisticated, Fellini-esque interiors, a wine gallery, and a homey atmosphere abound, while a youthful, energetic spirit pervades.
G-Rough boasts more than just pure Italian “rough luxury”. Here, the staff also strives to make your experience in the city as integrated as possible. The in-house Lifestyle Butler is dedicated to offering guests the “Rome of the Romans,” imparting invaluable local knowledge that affords a peek behind the tourist curtain and into authenticity. This includes a culinary tour, the chance to become a designer for a day at the Accademia di Costume e Moda, and a range of other options, all of which provide an intimate glimpse of the city ́s rich and varied culture. Taken together, this is part of Salini and Garosci’s overall concept to treat you as a guest in the hotel, but as a local when in the city.
Art is everywhere at G-Rough, from the building as a work of art itself, to Guendalina Salini – the sister of Original Gabriele – who curates an on-property collection that was commissioned from more than twenty artists. These creatives were charged with reanimating the building as a spectacle of contemporary art. Guendalina ́s passion epitomises the hotel ́s dedication to both hospitality and art in equal measure, combining for a stay with rare vibrancy. With a perpetually-changing display, the hotel and its gallery showcase contemporary works of young, emerging Italian artists and as well as the more known likes of Massimo Vitali and Matt Calishaw. Abiding by the unconventional concept of luxury, the gallery and contemporary wine bar double-up as a reception, deviating from the standard desk greeting and checking you in with a very sophisticated, Italian edge.