Moooi Unexpected Welcome at Salone 2015

 
Moooi at Salone del Mobile
 
Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Moooi Unexpected Welcome at Salone del Mobile 2015 / London Design Journal
Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Marcel Wanders’ giant rocking unicorn, Arion, can’t wait to offer you a ride

Marcel Wanders’ giant rocking unicorn, Arion, can’t wait to offer you a ride

Moooi Unexpected Welcome at Salone 2015 / London Design Journal
seven faces of Marcel Wanders’ Monster Chair

seven faces of Marcel Wanders’ Monster Chair

Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Moooi Unexpected Welcome at Salone 2015 / London Design Journal
Moooi Unexpected Welcome at Salone 2015 / London Design Journal

For the 3rd time in a row, Moooi has transformed the monumental space of 1.700 sqm, by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.

As always, Moooi strives to make the environment more beautiful, although this year finding your way home has a double meaning: at Moooi’s collection presentation and deep inside you, where emotions and feelings are free to blossom and express their intensity in response to an artistic and surreal world.

Moooi created 21 settings in a fascinating combination of 9 home environments, which will inspire you with their sense of style and 12 poetic haiku compositions, which will reveal in an instant how Moooi’s furniture and lighting products can be combined to complement each other perfectly.

Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani were exhibited in all its glory, with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human soul, image by image. 

'All people are different, but some are more different than others'* explains Moooi’s Art Director and Co-Founder Marcel Wanders

This goes some way to explaining one of the reasons that brought him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation. There is a strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon way and generate strong reactions in the spectators by challenging their imagination. 

“We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new collection”, reveals Marcel Wanders about the artistic cooperation.

The result of this marriage of creative minds is an astonishingly inspiring world!

Moooi Carpets is newly born and launches a unique collection of carpets designed by prominent names in the world of design, fashion, visual arts & photography! Thanks to a groundbreaking chromojet printer using process colour technology and its accurate tones, it’s possible to reach an extensive mix of colours, opening the doors to an endless and unlimited world of colour and depth. To top it all, the quality of the prints is extremely high definition, making it possible to produce photo realistic flooring solutions. The designers part of this new collection are renowned names from the fields of interior design, fashion, visual arts, textile design & illustrative photography:

Bas Kosters, Bertjan Pot, Broersen en Lukacs, Maison Christian Lacroix, Edward van de Vliet,  Front, Jurgen Bey, Klaus Haapaniemi, Marcel Wanders, Marian Bantjes, Moooi works, Neri & Hu, Ross Lovegrove, Sonya Pletes, Studio Drift and Studio Job.

This year the Moooi presentation will showcase designs from the current collection and new creations by Marcel Wanders, Studio Job, Bertjan Pot, Arihiro Miyake, Atelier Van Lieshout, Raimond Puts and Jonas Forsman.

Arion by Marcel Wanders can’t wait to offer you a ride. This strong and elegant design icon is for this occasion presented as Special Edition piece and will be for sale for a specific period of time..

Moooi’s presentation at Il Salone del Mobile in 2014 was described as Haute Couture amongst other presentations? This year will be no exception!.