The Sonia Rykiel flagships in Paris, London and Tokyo are getting a temporary makeover. The Paris store on Boulevard Saint-Germain is the first to be unveiled.
A new space as imagined by Sonia Rykiel's artistic director Julie de Libran, in collaboration with director-publisher Thomas Lenthal, and artist André Saraïva heralds the transformation of the Sonia Rykiel store into a boutique-bookshop imbued with the intimate ambiance of the literary cafés that characterise Paris 6th arrondissement.
On the ground floor, bookshelves stretch high to the ceiling. And on the first, the library continues with a specialist section covering the visual arts across red lacquered shelves.
The store’s interior will be blanketed with bookcases filled with some 40,000 volumes from floor to ceiling. Changing rooms will also get an upgrade with an abundance of erotic literature on display, but not for sale.
“They are not for sale, but people may try to steal them,” Lenthal said
It all harks back to founder Sonia Rykiel and her close friendships with writers such as Régine Deforges. Rykiel and her daughter Nathalie have also penned several books. It turns out Saraiva, best known as the force behind nightlife haunts such as Le Baron, Le Montana and Castel, is also a bit of a bookworm.
“As soon as I move into an apartment, the first thing I do is design the bookcase,” he said.
For the final touch to the refurbishment , Julie de Libran envisioned a scent: light, fresh and evocative of the innocence of youth. The fragrance was developed alongside perfumer Daniela Andrier; an infusion of rosewater, mandarin, vetiver and jasmine.