LN-CC transformed into 'conscious chameleon' by Gary Card

LNCC / London Design Journal
LNCC / London Design Journal
LNCC / London Design Journal
LN-CC / London Design Journal
LN-CC / London Design Journal
LN-CC / London Design Journal
LN-CC / London Design Journal

LN-CC has renewed its collaboration with acclaimed artist and set designer Gary Card to redesign its store, linking its storied past with its directional future.  In keeping with its theme of recycling, Card stripped back the bones of LN-CC’s space and has recovered it in a glaze of bright white and a mix of re-used materials including thin sheets of metal and wood to chips of glass. Card revisited his iconic tunnel-shaped art installation entrance by painting it a clean white and covering it in LED lights and layers of recycled plastic. The statement-making entry way possesses a new refinement that covers the entire space, including two new shopping rooms in addition to LN-CC’s famous in-store bar and club. Ever faithful to its original principles, visitors are welcome to LN-CC during private, one-on-one in-store appointments which continue to promote LN-CC's experiential shopping experience.