~ Selfridge's new short film project

To celebrate the launch of its new Women's Designer Galleries, Selfridges has commissioned a collection of short films, which are being shown at an exhibition in The Old Selfridges Hotel.
Selfridges collaborated with the likes of Alexander McQueen, Ann Demeulemeester, Comme des Garçons and Gareth Pugh, with each designer choosing their own director to work with. The only stipulation was that the films should all feature a strong female leading character.

"We wanted each designer to freely express their vision of a woman who they found captivating and inspiring' said Alannah Weston, Creative Director of Selfridges.

We've had a look at some of the films already, and especially enjoyed the Comme des Garcons piece, which features 98 year old pianist Madeleine Malraux. And Alexander McQueen's Obscure Desires, directed by Dustin Lynn. Simon Costin worked on the project's installation, which takes places in the Old Selfridges Hotel, and includes some interesting viewing spaces.

The films are open for public viewing until the 25th March, but If you can't make it down to the exhibition, they're also available for viewing online here.






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Words: courtesy of creative review
Found via creative review