One of the reasons that I love London so much is the fantastic events staged for a limited time in which you get a chance to see some amazing talent. Always stimulating & inspiring, the trick is to find out on time so you don't miss out.
In a big year for London, British Airways has staged a fantastic pop up event showcasing the works of the BA Great Britons programme. Mentors for the prgramme Heston Blumenthal, Tracey Emin and Richard E Grant officially opened British Airways' airline-themed pop-up venue, Flight BA 2012, located in Shoreditch High Street (3-10), London created by Cake, the three-in-one art gallery, cinema and dining room will be open between 4-17 April and will celebrate the best in British talent in the run up to the London 2012 Games.
The BA Great Britons programme was launched last year to find rising British stars in food, film and art and provide them with career defining opportunities and a global platform to showcase their work in the run up to the Games.
The gallery features artwork from artist-designer Pascal Anson from Brighton, who was mentored by Tracey Emin on his ‘Dove’ design for a range of celebratory aircraft.
You can view a vlog about the start of this project here
Emin said: “It would have been easy to put a motif or a pattern on the side of an aircraft; but Pascal’s design takes it to another level. He uses the entire livery of the aircraft to redefine the way you look at it. The dove is a stunning piece of work and will bring real excitement to anyone who flies on one of the repainted planes.
In the cinema, a short film titled ‘BOY’ written by screenwriter Prasanna Purwanarajah under the mentorship of Richard E Grant, will be screened.
Worth a view as it also features as one of it's stars the Velodrome at the London 2012 Olympic Park.
Follow the link here which will take you to the British Airways facebook page where you can view the film.
Finally, guests in the airline-themed dining lounge will be able to sample Heston and Simon Hulstone’s Olympic inspired dishes.