This hidden gem is to become one of Tokyo’s key community players amidst a recent wave of ‘new generation’ coffee shops. It’s owner, Eiichi Kunitomo – operates the serving process from within a kiosk-inspired minimalist steel cube, located within a traditional Japanese house which forms the outlet and the basis of the shop’s distinctive identity. It appeals to coffee aficionados (and design-conscious coffee aficionados) around Tokyo.
The minimalist logo and identity, as well as the box-like steel frame structure are the work of Eding:Post, who worked together with Kunitomo to communicate his concept of impermanence.
The steel frame structure, and what’s inside it, represents the essence of what the store is all about. Everything else is simply a vessel, serving many needs but essentially replaceable when the time comes to move one.
The result is something which goes beyond the conventional visual language commonly associated with coffee shop chains emerging from western culture. Beautiful in it's simplicity and unique.
Images courtesy of Omotesando Koffee