~ Playtype store// by e-types

Danish typeface designers e-Types have opened a shop for their type foundry in Copenhagen, Denmark, where customers can buy digital fonts in a physical space.
Customers can buy fonts loaded on USB sticks at the shop as opposed to the online Playtype store where fonts are downloaded or sent by email.
The shop also stocks posters, t-shirts and homeware decorated with letters designed by e-Types and their colleagues.
Oversized fonts have been printed on the glazed storefront and on the walls inside.
Merchandise is displayed on wooden tables, and the floor is tiled in black and white.
The shop will be open for just one year.
  








Some were inspired by a particular context – for example “Nouvel” which was inspired by Jean Nouvel’s architecture for Koncerthuset, the new concert venue designed for the Danish Broadcasting Corporation

Images courtesy of Playtype
Via Dezeen