FUWL was started in 2005 by John Löfgren, Jonas Pettersson, and Petrus Palmér. They met studying Product Design at Kalmar University, in Småland, a county in southern Sweden known to be the heartland of Swedish furniture manufacturing. Their designs are numerous for such a young design team & internationally recognized, with designs such as the Plug Lamp. Hexagon is a woodwool cement board product for Traullit, the only manufacturer of woodwool cement boards in Sweden. In the Hexagon concept by FORM US WITH LOVE, design complements the practicality of the material, creating a simple but striking product.
Wood slivers are cut from logs, then mixed with water & cement & put into a mould to dry into shape. The result is a material that is environmentally friendly, water resistant, moisture sound absorbant.
'We were looking into manufacturers of woodwool cement board in order to install it in our new studio'
Photographer: Jonas Lindström