~ Noé Duchaufour-Lawrance// Poltrona Frau Designer Days

Designer’s Days 2012 in Paris confronts the multidimensional notion of “Identities” as seen through the eyes of the designers, artists, institutions and manufacturers that help make these creations possible. The various ‘scénographies’ scattered about the city shed a certain light on the artistic creation, transforming the concept into mutation and the process into presentation.

Poltrona Frau is 100 years old. Part of Designer's Days 2012, the famous house asked Noé Duchaufour-Lawrance to conceive a birthday set design for its Paris showroom. 4 symbolic pieces and a 80 meters link covered with orange leather celebrates the identity of an organic, living brand. The mark of a brand that has been orchestrating for one century a fruitful dialogue between craftsmen, designers and researchers.

Showroom Poltrona Frau
29 rue du Bac
75007 Paris

noe duchaufour lawrance