~ Yayoi Kusama collaboration with Louis Vuitton at Selfridges

Collaboration is the word at the moment & certainly one not to be missed (and if you've passed by the windows of either Louis Vuitton or Selfridges you couldn't miss it) is the joint venture of artist Yayoi Kusama & Louis Vuitton. The polkadots are highly recognisable as the work of the Japanese artist dubbed the princess of polkadots, who exhibited earlier in the year at the Tate in London with the amazing immersive installation infinity mirror. Yayoi Kusama's work involves installations that immerse the viewer in her obsessive vision of endless dots. Wonderfully and obessively spotty, the beautiful installation of the concept store in Selfridges, based on her trademark pumpkin. I think it looks more like the inside of a sea urchin myself. I love the spots which are at times solid spots of colour and in vertical planes are holes to let light in or see through.


What led Louis Vuitton to collaborate with an avant garde artist like Yoyai Kusama?
Marc Jacobs talks about meeting Yayoi Kusama in 2006, bringing art to a new audience in a dynamic and highly visual way.


'Stars, the earth, I and you: we are but one Polka Dot' Kusama

For Kusama, the pumpkin represents growth and fertility - as well as abundance and properity. Kusama's giant pumpkin is housed at the edge of a pier on Naoshima, a Japanese island entirely devoted to contemporary art. The pumpkin incredibly is also painted in the Selfridge's own signature colour Pantone 109.

More information on the island of art can be found at www.benesse-artsite.jp  

Faye McLeod, Louis Vuitton's Visual Creative Director, the woman behind the stunning visuals of Vuitton from store windows through to catwalk show. 
McLeod and Vuitton representatives discuss the process of translating the house's collaborative Kusama collection into two-dozen windows and that amazing concept store at Selfridges & Co. London

Where did the idea come from for the concept store? Was Kusama herself involved in the design?
 
Louis Vuitton: All our Louis Vuitton - Yayoi Kusama pop-up stores have been created in collaboration with the artist. The Selfridges pop-up store is very special because it has an original design largely inspired by Kusama’s giant pumpkins: installations which are also one of her signature artworks. This store will give clients the impression of entering inside Kusama’s artworks, and to 'self-obliterate' themselves as Yayoi Kusama has wished it to be. 

 
Faye McLeod: 'Yes we work with Kusama herself on everything, and we are all very good friends now!'



How long did the process take? Both the planning stages, and the actual build of the windows?
 
Faye McLeod: 'The whole process took one year of planning and 2 months of constructing plus one week of installation overnight.'



See more of the interview at Love

Louis Vuitton windows White City, Photo © London Design Journal
Photo © London Design Journal
Poem written by Kusama for the project, Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
The life-like Kusama installed in Selfridges windows, Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Views through to the concept shop, Photo © London Design Journal
Mini Kusama's everywhere, Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
The very life-like Yayoi Kusama in the Selfridges windows, Photo © London Design Journal
Photo © London Design Journal
'Flowers that Bloom at Midnight' in the LV windows on Bond Street, Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Photo © London Design Journal
Yayoi Kusama tentacles take over LV Bond Street, Photo © London Design Journal
Photo © London Design Journal

Images of the concept store via Dezeen
Yayoi Kusama
Louis Vuitton - Infinately Kusama
Selfridges