~ Nendo// Starbucks Espresso Journey

I should just title this post - Nendo do it again - instead of Starbucks Espresso Journey. Coming off a successful London Design Festival with the installation of  Mimcry Chairs, Japanese design studio Nendo are always interesting & inspiring, encouraging different ways of thinking about a design solution. It's one of those designs that is beautiful in it's simplicity & well executed (including the graphics) in a cohesive way. I must state that I am not a coffee drinker, this would be a great way to be introduced to coffee, but as for the design with graded colours - Inspiring!

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A library of coffee for enthusiasts, designed as a pop-up shop for Starbucks in Tokyo. It sounds more like an art installation. The focus on the users experience of the space, where

  visitors can learn more about drinks like lattes, cappuccinos and cafe mochas & 

where customers ordered drinks by taking books to the counter

. Quirky & cool.

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'We designed the space to be like a library, with bookshelves. On the shelves, we positioned books with covers in nine different colors. Each color of book corresponds to a different espresso drink. Visitors can stroll around the space, freely pulling books off the shelves to read and choose the drink that best suits them. At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler. 

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The 'library' invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees.'

Nendo

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Floor-to-ceiling bookshelves lined the curved interior walls of the shop and were filled with books with nine different coloured covers, to represent each of the drinks being served.

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The shop was installed at the start of September in the Omotesando neighbourhood in Tokyo and was open for three weeks only.

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Images courtesy of

Nendo

Photo by Daici Ano/ 

Hiroshi Iwasaki