~ Vitsoe //Dover Street Market

Celebrating the New Year and a big year for Vitsœ, following the 80th birthday of noted industrial designer Dieter Rams. Vitsoe have recently gained (as of 1 January 2013) the exclusive worldwide license of Dieter Rams’s complete collection of original furniture designs. 

Many of Dieter Rams designs have found a permanent home at many museums over the world. For nearly 30 years Dieter Rams served as head of design for Braun A.G. Dieter Rams is considered one of the fathers of modern product design & definately an icon, you can see where Apple gets it's inspiration.


The history of modular furniture manufacturer


is inextricably connected to the career of

dieter rams

. the german industrial designer created the iconic universal shelving system which has been in production since the 1960s.


currently has a window installation at 

dover street market

in london that is inspired by these modular principles, albeit constructed with origami pieces in varying shapes and sizes.


These have been assembled to reflect rams’ aforementioned product concept that can be easily adapted to meet individual needs through the versatility of its construction. the arrangement of the space, with the shelves radiating from all directions, also reflects one of the main objectives of the master's designs: to bring order out of chaos. 


Photo: London Design Journal

'Vitsœ’s disciplined business practices and manufacturing intelligence are in true alignment with the values of my design. This makes Vitsœ the ideal partner to present my products worldwide and it is for this reason that I have given Vitsœ the licence to sell not only 606 Universal Shelving System but my complete portfolio of furniture designs in Germany and throughout the world.'

Dieter Rams


Photo: London Design Journal

Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the 1970s. Accordingly he asked himself the question: is my design good design? The answer formed his now celebrated ten principles.


Photo: London Design Journal


Photo: London Design Journal

Good design:

Is innovative -

Makes a product useful

Is aesthetic

Makes a product understandable

Is unobtrusive

Is honest

Is long-lasting

Is thorough down to the last detail

Is environmentally friendly

Is as little design as possible


Photo: London Design Journal


Photo: London Design Journal


Photo: London Design Journal

The window installation will be on display through jan 23.

17-18 dover street [mayfair].